Denver Business Journal
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MAD Greens launches locally-grown hydroponic lettuce salads in Denver
VertiFresh Grows With MAD Greens
“Together MAD Greens and VertiFresh are doing our part to make a positive impact on Denver’s environment and economy,” said William Sears, founder of VertiFresh. “We know customers are committed to products that are good for them and good for the environment, and as two local companies, all our food dollars stay in the community.”Â “All of the lettuce Mad Greens customers will be enjoying in the Alferd Packer Salad will be picked fresh and delivered to Mad Greens within 24 hours, ensuring the freshest snd most nutritious product possible,” added Sears.
Hydroponics (method of growing plants using mineral nutrient solutions, in water, without soil) as a commercial plant growing technique has been in use for many years. VertiFresh is taking this concept to a new level in making urban farming a reality in Denver. Using the patent pending Pharmplex indoor cultivation system, which utilizes repurposed steel shipping containers to cultivate plants indoors, the company can grow premium quality produce literally minutes away from local restaurants and markets. Urban farming eliminates long distance, refrigerated food transportation which robs produce of vital nutrients and involves burning large amounts of fossil fuels. Urban farming using hydroponics also uses less than 10% of the water required for similar-sized traditional farming.
About VertiFresh, LLC.
Vertifresh is a company based in Denver who is committed to growing the best quality vegetables and herbs for delivery to local restaurants and retailers.
We pride ourselves on growing the best products locally. Local production gives our customers the lowest pricing for the freshest product. Locally grown means the carbon footprint is minimized and you always know the quality.
Vertifresh superior produce is hydroponically grown indoors; using non-GMO seeds and is completely pesticide and herbicide free. Our produce is picked fresh and delivered within 48 hours, we are sure you will see and taste the difference. Grown local…By Locals…for Locals.
About MAD Greens Inspired Eats
Known for healthy food with a big dose of fun, MAD Greens serves up “Inspired Eats,” high quality ingredients served fresh in interesting combinations. Salads, soups, wraps and Panini sandwiches fill out the lunch and dinner menu. MAD Greens currently has 11 inspired eateries in Denver, Boulder, Longmont and Fort Collins. Named Best Healthy Lunch in Denver for 2007, 2008 and 2009 by CBS Channel 7’s “A-list,” “Top 100 Movers & Shakers” by Fast Casual.com from 2008 through 2012 and “Emerging Business of the Year” by the Denver Metro Chamber, the eatery is open seven days a week for lunch and dinner. For more information and restaurant locations please visit www.madgreens.com or on Facebook at www.facebook.com/MADgreens.