For over 10,000 years, humans have farmed where they lived, enjoying the benefits of eating vine ripened produce that was full of flavor, vitamins, minerals and other phytonutrients that help us fight diseases and strengthen our immune system. Now, as our food system has drastically changed over the past 70 years, the majority of food that comes from our current farming and distribution system offers us vegetables and fruit that are “empty” – having only a fraction of the beneficial nutrients they used to have.
Typically, produce that is grown within the United States, or imported from outside the country, is harvested about two weeks early so it can ripen on its way to market. As most of the nutrients in produce harvested in that manner mature during last two weeks on the plant, the subsequent outcome is significant –substantially fewer nutrients are found in the plant once it reaches market. This is supported by a study done by the University of California indicating most produce “will lose 35% to 75% of vitamin C and most other phytonutrients within seven days of harvest.” Vertifreshs PharmPod units and UrbanPharm cultivation centers directly addresses and mitigates the issue of nutrient deficiencies in produce by locating within population centers, thus substantially reducing the time from harvest to market. Along with that, the company’s UrbanPharm cultivation centers will actually increase food production density by utilizing vertical farming through the naturally‐designed stacking feature of the PharmPod containers, creating a more efficient and environmentally friendly solution. As our current farming and distribution system not only provides us “hollow” food, it also wastes a tremendous amount of energy, water and other natural resources. In addition, it also creates some of the worst pollution in our country.
The average produce item on an American grocery store shelf has traveled more than 1,500 miles to reach the consumer. According to the Environmental Protection Agency (EPA), 70% of the pollution in our rivers and streams come from farming. A completed study from John Hopkins Bloomberg School of Public Health entitled “How Sustainable Agriculture Can Address the Environmental and Human Health Harms of Industrial Agriculture” stated in its conclusion: “The industrial agriculture system consumes fossil fuel, water, and topsoil at unsustainable rates.” Vertifresh is extremely proactive in this regard.
Our PharmPod units use less than 10% of the water equivalent of traditional farming, require no pesticides and are a closed loop system. This equates to no run‐off of harmful wastewater pollutants entering rivers or streams, creating a more environmentally‐friendly solution to farming.